Leadership Team
The Minds at the Creative Helm
At squAD, creativity is led by Pejman Fakharian, our Chief Creative Officer, whose award-winning work has been recognized at prestigious international festivals. His career also includes serving on the jury of top-tier global advertising festivals, most notably Cannes Lions — France, D&AD — UK, and New York Advertising Festivals — USA.
Cofounder, Chief Creative Officer & Director
Pejman Fakharian
A titan of advertising with 25+ years of mastery in creative storytelling, directing, and advertising history research.
Pejman’s work has earned multi-award-winning acclaim on elite global stages, including the New York Festivals Advertising Awards and the Montreux Golden Award in Switzerland.
- Cannes Lions, D&AD, Cresta, Brand Film Awards, AME, Kyiv, ACEF, AD STARS, Montreux & NY advertising festivals jury authority.
- Director of over 1,000 commercial videos for brands including Samsung, LG, Panasonic, Alcatel, Kurosh, AVE, and Pakshoo.
Cofounder & CEO
Mehdi Hafez
A visionary leader and the driving force behind the agency.
Mehdi brings 20+ years of mastery in agency management, strategic advertising, and high-stakes international event management across Asia, Africa, and the Middle East.
- Managed major corporate events with Huawei, LG, Samsung SDS, Baidu, ZTE, Molfix, ZOL, Shenzhen Tech Park, Seedco, and Croco.
- Combines sharp business acumen with creative strategic vision to turn market insights into brand growth and seamless international execution.
Chief Strategy Officer
Reza Nazari
Academic faculty member, active entrepreneur, and strategist bridging academia with market realities.
Reza serves as a senior advisor at the Science & Technology Park, helping knowledge-based companies navigate commercialization and international expansion.
- MBA & DBA educator; brand and business strategist specializing in Banking, Retail, and FMCG.
- Serial entrepreneur, faculty member, commercialization and export consultant for knowledge-based products.
Senior AI Artist & Digital Marketer
Farzad Torabi
A visionary digital leader with 15+ years of experience driving modern brand growth.
Farzad specializes in high-impact digital asset development and AI-driven content strategies, blending classic marketing principles with advanced AI content production.
- Accelerates campaign efficiency through AI-assisted creative pipelines.
- Crafts next-generation digital experiences that keep brands ahead of the curve.
PR Director
Mahrokh Peydayei
Senior Public Relations expertise focused on elevating premium brands.
With 10+ years shaping public image and strategic communications, Mahrokh has driven high-profile PR strategies for LG, G-Plus, Toranj, and Sepas Holding.
- Sharp media relations and brand reputation management.
- Crafts compelling narratives that position brands as industry leaders.
Art Director & Senior Visual Designer
Ali Zarrasvand
A veteran in visual identity and large-scale campaign design.
Ali brings 20+ years of mastery, transforming complex brand visions into powerful, cohesive visual narratives.
- Steers high-impact creative strategies and memorable campaign systems.
- Designs work built to dominate the market and resonate with global audiences.
Chief Marketing Officer
Ida Barati
A specialist in customer relationship excellence.
Ida focuses on strong, lasting connections between brand and audience, managing high-level client relations and complex communication challenges.
- Ensures seamless, premium customer experiences.
- Champions a customer-first approach that builds loyalty and long-term partnerships.
Copywriter & Creative Officer
Reza Adl
A master of ideation, brand naming, and copywriting.
Reza brings 10+ years of expertise shaping brand identities, blending strategic thinking with creative storytelling.
- Develops brand names, ideas, and campaign language.
- Crafts messages that resonate deeply with audiences.
Event Manager
Shadi Shahbazi
A seasoned professional in planning and executing high-impact events.
With 20+ years of hands-on experience, Shadi’s expertise spans exhibitions, conferences, seminars, and product launches.
- Known for flawless execution and strategic event vision.
- Transforms concepts into memorable, world-class experiences.
Ready when the brief is real